There’s a joke in the bike industry:

 “Performance, durability, value...........pick two”

 We believe there shouldn't be a compromise.

Concepts of bike performance have become fixated on a very narrow focus. Race bikes are being marketed as the pinnacle of road-bike development but are compromised in the real world: harsh ride quality, low durability, extravagant price tags. These bikes invariably fall short of a rider’s expectations.

Our bike designs are born from this frustration of hype over reality. We get that real-world riders want real-world performance: strong, fast, durable, bikes. Bikes that can deliver performance and comfort over the longest distances, for years on end, and with unrivaled value. We build bikes for life, with performance that lasts.

 Want to learn more? 
Our Purpose
Our Philosophy