PHILOSOPHY

The bike industry has become fixated on narrow definitions of performance, often reduced to aerodynamics, stiffness, and weight. While these factors are undeniably important, the obsession with creating the “fastest” bike has overshadowed what truly makes a bike exceptional for real-world riding.

Cycling is a complex interplay of physics, biomechanics, and material science. Some aspects, like weight and stiffness, are easy to measure and market. Others—compliance, ride quality, durability, and character—are harder to quantify but equally critical to the riding experience. Unfortunately, the industry’s marketing machinery has leaned heavily on the measurable, leaving riders with bikes that excel in wind tunnels but falter on real roads.

The result? Aero bikes that are stiff and uncomfortable, ultralight bikes that sacrifice durability, and high performance bikes with price tags that exclude most riders.

This is where our design philosophy takes root. We believe in creating bikes that are fast, durable, and comfortable—without the inflated cost. Bikes that are aerodynamically optimized but not compromised, lightweight yet robust, stiff for power transfer but compliant for comfort. As the saying goes, “The best bike is the one you enjoy riding the most.” And that’s exactly what we aim to build.

Aerodynamics has become the holy grail of modern bike design, and for good reason. Wind tunnel testing and computational fluid dynamics (CFD) have shown that aerodynamic drag accounts for up to 90% of total resistance at racing speeds (>50 km/h). This has led to an obsession with minimizing drag through deep tube profiles, integrated components, and aggressive geometries.

However, the real-world benefits of aero frames are often overstated. Wind tunnel tests are conducted under idealized conditions: high speeds (48-64 km/h), flat terrain, clean air, and fixed rider positions. In reality, most riders rarely experience these conditions. Group riding, varied terrain, and the addition of accessories like water bottles, lights, and saddlebags significantly alter the aerodynamic equation.

Here’s the breakdown:

• The rideraccounts for 70% of total drag (depending on position).
• Wheels contribute ~10%,
• The frame, fork, and cockpit make up the remaining 20%.
  Of that, the frame itself is responsible for just 7% of total drag.

An aero frame might be 10-15% more streamlined than a traditional one, but this translates to a mere 3% reduction in total drag—and only at high speeds in clean air. For most riders, the trade-offs in comfort and versatility outweigh these marginal gains.

Our approach? Aero optimization without compromise. We focus on the leading edge—the cockpit, fork, and wheels—where aerodynamic gains are most significant. This allows the frame to prioritize comfort and durability, creating a bike that performs well in the real world, not just the wind tunnel.

Weight is another metric that dominates the cycling conversation. We’ve all been guilty of obsessing over grams—whether it’s a carbon bottle cage or the latest ultralight groupset. Lightweight bikes feel responsive, agile, and lively, but there’s a point of diminishing returns.

Ultralight bikes often sacrifice durability and ride quality for marginal weight savings. Thinner tubes and reduced material thickness can lead to increased flex, poor handling, and susceptibility to damage. For professional riders, these compromises are acceptable—their bikes are built for a single season of racing. But for everyday cyclists, durability and longevity are paramount.

Consider this:

• A 700g reduction in bike weight saves approximately 3 watts on a 8% gradient climb for a 75 kg rider.
• Real world example? If you climbed Alpe D’Huez,  this translates to a time savings of ~30 seconds over 55 minutes of climbing at >300 watts.        

While these gains matter in competitive racing, they’re negligible for recreational riders. Instead of chasing ultralight extremes, we focus on creating bikes that are lightweight yet durable, ensuring they can withstand the rigors of real-world use—whether it’s a pothole-ridden road or a mishap during transit.

Stiffness is often misunderstood. Historically, stiffer frames were equated with faster bikes. Modern research, however, reveals a more nuanced picture.

Stiffness is typically measured in two areas:

Torsional (Headtube) stiffness affects handling and wheel tracking.

Lateral (Bottom bracket) stiffness influences power transfer and drivetrain efficiency.

While stiffness isimportant, excessive rigidity can be counterproductive. Overly stiff frames transmit road vibrations, leading to fatigue and discomfort. They also struggle to maintain traction on uneven surfaces, compromising handling and safety.

Recent studies have shown that compliant frames can be more energy-efficient and comfortable. When a frame flexes under load, it stores energy like a spring, releasing it back into the pedal stroke. This creates a smoother, more efficient power delivery.

Our goal is to strike the perfect balance: enough stiffness for precise handling and power transfer, but enough compliance for comfort and ride quality. This equilibrium ensures a bike that’s both fast and enjoyable to ride.

As a frame material, titanium reigns supreme. It combines strength, durability, and corrosion resistance with a natural compliance that dampens road vibrations and enhances ride quality. Unlike steel, titanium’s lower density allows us to use larger tube profiles and thicker walls, optimizing stiffness without adding weight.

Our frames feature oversized bottom brackets and headtubes for precise power transfer and handling, while the material’s inherent flex ensures a smooth, comfortable ride. Titanium’s crystalline structure also provides exceptional fatigue resistance, making it ideal for long-term use.

To complement the frame, we use carbon fiber in key areas:

• Aero forks and handlebars reduce drag at the leading edge.
• Deep-sectioncarbon wheels minimize rotational mass and aerodynamic resistance.

This combination of materials allows us to create bikes that are aerodynamically optimized, lightweight, and durable—without compromising on comfort or ride quality.

Our bikes are designed for riders who value performance, durability, and comfort in equal measure. They’re built to handle the demands of real-world cycling, from long climbs to rough descents, and everything in between.

Aero-optimized without compromising comfort.

Lightweight yet durable enough to withstand years of use.

Stiff for power transfer but compliant for a smooth ride.

Backed by a 50-year
warranty, our frames are over-engineered to last a lifetime. We believe in creating bikes that not only perform but also inspire joy and confidence on
every ride.

Because at the end of the day, the best bike isn’t the one with the most impressive numbers—it’s the one you love to ride.