There’s a joke in the bike industry:
“Performance, durability, value...........pick two”
We believe there shouldn't be a compromise.
Concepts of bike performance have become fixated on a very narrow focus. Race bikes are being marketed as the pinnacle of road-bike development but are compromised in the real world: harsh ride quality, low durability, extravagant price tags. These bikes invariably fall short of a rider’s expectations.
Our bike designs are born from this frustration of hype over reality. We get that real-world riders want real-world performance: strong, fast, durable, bikes. Bikes that can deliver performance and comfort over the longest distances, for years on end, and with unrivaled value. We build bikes for life, with performance that lasts.